When the market crashes, "the flash also crashes," explains Cliff Einstein, president of the Los Angeles ad firm Dailey & Associates, which has created new ads for the Southern California Ford Dealers Association. "This is the year that people will want a little more honesty and a little less of the trendy fads.

Although the Southern California Ford Dealers have nabbed the actress who plays 'The Bionic Woman'to pitch their products, Lindsay Wagner has been cast as a serious spokeswoman and not as some superheroine. In one ad, Wagner simply reminds viewers that they can still get the Mustang, "the car you've wanted since high school."

The Prescott Courier