SAN JUAN CAPISTRANO, Calif.--(BW HealthWire)--Sept. 25, 2001



Biozhem Cosmeceuticals Inc., (Biozhem) (OTCBB:BZHM), as part of its marketing partnership with Advanced Tissue Sciences Inc., (Nasdaq:ATIS), today announced the launch date for its infomercial featuring Emmy-winning actress Lindsay Wagner.



The infomercial will begin airing the week of Oct. 15. It will be the cornerstone of the marketing launch for the scientifically based new line, the RevitaCel System, which features the breakthrough ingredient, NouriCel(TM), produced by Advanced Tissue Sciences, of La Jolla, Calif.



Jim Chapin, chairman of the board of Biozhem stated: "We are pleased to announce that Lindsay Wagner has completed the filming of her role as the celebrity host of our infomercial. We previously completed the filming of Dr. Gail Naughton, president of Advanced Tissue Sciences, Dr. Charles Keenan of UCLA Medical Group, Dr. Robert Harper of DermTech International, Marion Simms, owner of a Beverly Hills facial and body care spa and over 20 testimonials from individuals who have tried our new product. We are now just a few weeks away from launch."



Wagner stated: "I've spent much of my adult life exploring and researching natural approaches to health. After testing the RevitaCel products on myself, my family, and my friends -- and seeing such positive results, I was delighted to join Biozhem and Advanced Tissue Sciences in bringing this wonderful new skin care technology to the public. As someone with very sensitive skin, I know how difficult it is to find a product that gets such results without irritation. It's about time someone thought to use 'nature's' own way to revitalize our skin and make it healthier; not to mention -- younger looking."



The premier product in the RevitaCel line, Replenishing Complex, contains as its main ingredient NouriCel, from Advanced Tissue Sciences. As a natural by-product of the company's patented process for engineering human tissue for burn treatment and wound repair, NouriCel contains a unique combination of factors produced by "new" skin, including antioxidants, collagens, proteins, amino acids and human growth factors.



As a result, topical application of NouriCel replenishes the skin with everything it produced naturally when it was younger. RevitaCel Replenishing Complex with NouriCel enhances the skin's natural repair process, making the skin look and feel younger and more vibrant.



Naughton, added: "We are excited and proud to have Lindsay Wagner representing the RevitaCel Skin Care System from Biozhem containing our revolutionary new bioengineered ingredient, NouriCel. Lindsay is naturally beautiful and is a perfect endorsement for this non-surgical, yet scientifically proven, approach to helping skin look and feel younger."



"We feel a strong alignment in values with Lindsay," Naughton continued. "Our core technology provides significant patient benefits in the area of burn and wound healing. The ability to take a by-product of that medical technology and offer a totally new, highly scientific, yet natural approach to skin rejuvenation is an amazing benefit of our commitment to advances in biomedical research that allows Lindsay's involvement with us."



Biozhem Cosmeceuticals is a developer and retailer of premium quality skin care products for women and men. For further information on the product, contact Biozhem at 800/270-8237, ext. 201. For information on the company, contact investor relations at 888/215-9630.



Statements about the company's future expectations and all other statements in this news release other than historical facts are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that is defined in the Private Litigation Reform Act of 1995. The company intends that such forward-looking statements be subject to the safe harbor created thereby. Since these statements involve risks and uncertainties and are subject to change at any time, the company's actual results could differ materially from expected results.