DW Advertising, a boutique direct-response agency based in Deephaven, just won its second "Telly" award, a top honor in the visual arts industry.

This one was for a two-minute TV commercial featuring Bionic Woman Lindsay Wagner expounding on the glories of her Select Comfort Sleep Number bed on many of the top-ranked cable channels. (She's a 35.)

The 10-year-old agency, run by husband-and-wife team Keith and Barbara Thomas, got its first Telly in 2001 for a NordicTrack spot.